About The Creative Strategist

Welcome friend. I write about what it takes to build a successful marketing firm—and become the kind of person capable of leading one.

Here, you’ll find honest, tactical, and occasionally uncomfortable reflections on strategy, leadership, content, systems, clients, positioning, and personal growth. I share what’s working in my agency (Prodigy), what’s not, and what I’m learning along the way.

Why subscribe?

If you want thoughtful, practical writing from someone in the agency trenches—you’ll like it here.

Subscribers get full access to every post, including the archives. You’ll also be the first to hear about new frameworks and experiments I don’t publish anywhere else.

Who this is for

• Agency principals who want to scale with clarity and purpose

• Marketers who care about strategy and creativity

• Copywriters, creators, and operators navigating the creative business

• Anyone who finds meaning in mastery, discipline, and doing things well

A few things I believe

• Great marketing is a craft—one worth taking seriously

• Clarity and cleverness are equal in my eyes

• Leadership is as much about character as competence

• Long-term > short-term

• Writing is a superpower

If that resonates, I’d love to have you on the list.

— Gabriel De Luna